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Buğra Cihan Gündüz

Product Specialist / Associate Product Manager

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bugracihangunduzis@gmail.com İstanbul hobio.io BugraCihanGunduz

Profile

Management Information Systems student focused on product thinking, analytics and user-centered digital experiences. I connect product strategy, metrics and structured research to understand user behavior, reduce friction and shape clearer learning flows.

Work Experience

Sca Social

Project Management Intern

  • Supported project management processes including planning, task tracking, and documentation.
  • Contributed to project deliverables by conducting foundational analysis on topics related to IT law and artificial intelligence.
  • Supported coordination and reporting processes for organizational and business-related projects.
  • Gained experience in structured reporting, project follow-up, and communication within process-driven workflows.

Reeder

Product Analytics and Sales Analytics Strategy Assistant

  • Supported strategic planning and performance tracking processes related to sales targets.
  • Contributed to sales growth by identifying cross-sell opportunities and campaign support ideas.
  • Assisted product positioning and recommendation processes based on customer needs and purchasing behavior.
  • Prepared presentations and reporting outputs to support strategy communication for senior management.
  • Strengthened my business perspective by combining analytical thinking, customer insight, and commercial awareness.

Turkcell Superonline

Customer Representative and Sales Specialist

  • Provided customer-focused solution recommendations aligned with user needs.
  • Exceeded sales targets through effective communication and a needs-based sales approach.
  • Supported campaign management and cross-sell processes.
  • Gained practical experience in customer behavior, persuasion, and commercial performance support.

Projects

Hobio

Co-Founder | Product & Strategy

  • Contributed to collecting user feedback, questioning the reasons behind that feedback, and improving the product’s usability from Hobio’s earliest version to its current structure.
  • Took an active role in clarifying the core idea, defining the target audience, shaping the content direction, and structuring the product.
  • Contributed to building category, learning path, and lesson structures for many hobbies such as candle making, coffee brewing, terrarium making, baking, and more.
  • Supported the product’s UI/UX by sharing feedback that helped make the interface more user-friendly, clearer, and smoother.
  • Contributed to product ideas, content architecture, user experience improvements, and problem definition processes.
  • Developed product thinking through metrics such as completion rate, drop-off rate, engagement rate, and lesson-to-lesson continuation.

Mini Product Case Study - Lesson Engagement in Hobio

Lesson Engagement Analysis

  • Identified that text-heavy lesson content could reduce user engagement.
  • Developed the idea of splitting lessons into smaller and more manageable blocks to understand whether the main problem came from content length or lack of interactivity.
  • Structured the evaluation of this idea through metrics such as completion rate, drop-off points, in-lesson engagement, and continuation from one lesson to the next.
  • The full case study is available in my portfolio.

Project Vizyon

Independent Product Project

  • Contributed to the development of a digital platform idea aimed at helping users access TV series and movie content more easily.
  • Supported the definition of the core idea, target audience, value proposition, and content direction.
  • Played an active role in service design decisions by generating ideas to improve user experience.
  • Gained early-stage product thinking experience through target audience definition, usability-focused planning, and concept development.

Core Skills

Product

Product ThinkingDiscoveryUser FlowsStrategyRoadmapping

Metrics

KPI AnalysisFunnelsRetentionEngagementDrop-off

Analytics

Product AnalyticsSales AnalyticsA/B TestingReporting

Tools & Ways

NotionTrelloAgile / ScrumFigmaAI Prototyping

Education

İstanbul Arel University

Information Management Systems

Languages

Turkish

Native

English

Intermediate