Management Information Systems student focused on product thinking, analytics and user-centered digital experiences. I connect product strategy, metrics and structured research to understand user behavior, reduce friction and shape clearer learning flows.
Buğra Cihan Gündüz
Product Specialist / Associate Product Manager
Profile
Work Experience
Sca Social
Project Management Intern
- Supported project management processes including planning, task tracking, and documentation.
- Contributed to project deliverables by conducting foundational analysis on topics related to IT law and artificial intelligence.
- Supported coordination and reporting processes for organizational and business-related projects.
- Gained experience in structured reporting, project follow-up, and communication within process-driven workflows.
Reeder
Product Analytics and Sales Analytics Strategy Assistant
- Supported strategic planning and performance tracking processes related to sales targets.
- Contributed to sales growth by identifying cross-sell opportunities and campaign support ideas.
- Assisted product positioning and recommendation processes based on customer needs and purchasing behavior.
- Prepared presentations and reporting outputs to support strategy communication for senior management.
- Strengthened my business perspective by combining analytical thinking, customer insight, and commercial awareness.
Turkcell Superonline
Customer Representative and Sales Specialist
- Provided customer-focused solution recommendations aligned with user needs.
- Exceeded sales targets through effective communication and a needs-based sales approach.
- Supported campaign management and cross-sell processes.
- Gained practical experience in customer behavior, persuasion, and commercial performance support.
Projects
Hobio
Co-Founder | Product & Strategy
- Contributed to collecting user feedback, questioning the reasons behind that feedback, and improving the product’s usability from Hobio’s earliest version to its current structure.
- Took an active role in clarifying the core idea, defining the target audience, shaping the content direction, and structuring the product.
- Contributed to building category, learning path, and lesson structures for many hobbies such as candle making, coffee brewing, terrarium making, baking, and more.
- Supported the product’s UI/UX by sharing feedback that helped make the interface more user-friendly, clearer, and smoother.
- Contributed to product ideas, content architecture, user experience improvements, and problem definition processes.
- Developed product thinking through metrics such as completion rate, drop-off rate, engagement rate, and lesson-to-lesson continuation.
Mini Product Case Study - Lesson Engagement in Hobio
Lesson Engagement Analysis
- Identified that text-heavy lesson content could reduce user engagement.
- Developed the idea of splitting lessons into smaller and more manageable blocks to understand whether the main problem came from content length or lack of interactivity.
- Structured the evaluation of this idea through metrics such as completion rate, drop-off points, in-lesson engagement, and continuation from one lesson to the next.
- The full case study is available in my portfolio.
Project Vizyon
Independent Product Project
- Contributed to the development of a digital platform idea aimed at helping users access TV series and movie content more easily.
- Supported the definition of the core idea, target audience, value proposition, and content direction.
- Played an active role in service design decisions by generating ideas to improve user experience.
- Gained early-stage product thinking experience through target audience definition, usability-focused planning, and concept development.
Core Skills
Product
Metrics
Analytics
Tools & Ways
Education
İstanbul Arel University
Information Management Systems
Languages
Turkish
Native
English
Intermediate